FMCG HQ
Cohort One · 100 founding brands · $499/mo locked for life

The operating system for cohort-one CPG brands.

Sampling pilots. UGC briefs. Retail readouts. Capital. Wired together so the next decision is always one screen away.

Apply for cohort one See how a pilot works
Pilots running this week14-day pilot → readoutNo long-term contract
Live · studio
From the field
"Pack samples like you'd want them received."
EXPOSURE 24 · MAR 14
COHORT · 01 / 100
Cohort One · In progress

Building with the first 100 founding brands.

ACME GRANOLANorthwoodSTILL/MOVEBRAVE & WHOLEPomonaLITTLE WILDERNESSoat. &. emberSTUDIO DAYBREAKFern + FieldEVERLOOM
The Operating System

Six surfaces. One workspace.

Cohort one brands ship without juggling 14 tools. Sampling, UGC, retail readouts, capital — wired together so the next decision is always one screen away.

Sampling pilots

Scope, ship, and read out 14-day sampling pilots. We source recipients to your category, manifest every shipment, and aggregate the signal back into a single readout.

0 days
pilot to readout
pilot · acme-granola
Live
Recipient
City
Status
JK
Jordan K.
Brooklyn, NY
Dispatched
MR
Maya R.
Austin, TX
Signal in
AS
Aiden S.
Portland, OR
Delivered
NF
Nora F.
Denver, CO
Dispatched
KP
Kareem P.
Atlanta, GA
Signal in
5 of 250 visible
View pilot →

UGC briefs

Brief → creator → review → asset. Filed by SKU, ready for paid social.

Brief · SS-103
BRIEF
@sage.makes.things
132K · Granola
BRIEF
CREATOR
REVIEW
ASSET

Private label

Co-pack scouting, formulation review, packaging procurement. From concept to first batch.

Formulation v2.1
Approved
Oats
42%
Maple
22%
Pecans
18%
Coconut
12%
Sea salt
6%

Retail readouts

Sell-through, sentiment, repeat — auto-rolled into a buyer-ready PDF.

0
KPIs / pilot
Readout · Q3
+24%
SMTWTFS

Growth capital

Bridge + seed checks for cohort one. Term sheets in 21 days, no equity strings on pilot work.

0 days
to term sheet
Term sheet
Counter-signed
Acme Granola Co. · Pre-seed
$250K@ $5M cap

Brand activation

Launch beats, pop-ups, founder PR. We staff the moment that turns a sample into shelf demand.

Launch · Wk 04
Live
M
T
W
T
F
S
S
Tue
Thu
Sat
Pop-up SoHo
Founder PR
TikTok Live
How it works

From application to buyer-ready readoutin 14 days.

Step 01

A brand applies.

An emerging CPG founder fills out a one-page brief. We respond in one business day with a scoping call slot.

Day 0
Application
fmcghq.com/apply
Cohort One
Tell us about your brand.
Brand name
Acme Granola Co.
Category
Food & Beverage
Stage
Pre-seed · $80k MRR
Market
USA · Northeast
Apply for cohort one →
Step 02

We scope the pilot together.

Live workshop — your team + ours. Sample size, recipient cohort, ship window, success KPIs. Booked in 90 minutes.

Day 2
Pilot brief locked
Pilot brief · Acme Granola
Locked
Cohort size
250 recipients
Geography
NYC · Bay · Austin
Ship window
Mar 14 – Mar 18
Primary KPI
Repeat intent (NPS 7+)
Signed Mar 12, 2026 · Both parties
Step 03

Samples leave the studio.

We manifest every shipment, generate tracking, and label every recipient with cohort metadata. Real-time map.

Day 4
First samples in the air
In transit · 247 / 250
Live
M
Maya R.
Brooklyn
Out for delivery
A
Aiden S.
Portland
In transit
N
Nora F.
Denver
Delivered
Step 04

Signal lands.

Recipients receive, taste, react — we capture verbatim feedback, sentiment, and structured ratings. UGC alongside.

Day 10
Signal aggregated
Signal · 198 responses
4.6avg
Jordan K.
"Hit my exact morning craving — texture is perfect, sweetness is right." Repeat: 9/10
Maya R.
"Loved the maple-pecan combo. Pouch wasn't resealable though." Repeat: 7/10
Aiden S.
"Better than the brand I currently buy at Whole Foods." Repeat: 10/10
Sentiment
Positive 78%Neutral 16%Negative 6%
Step 05

Buyer-ready readout.

A PDF designed to land in a retail buyer email. Sell-through projections, recipient demographics, raw quotes, photos.

Day 14
Readout delivered
Acme · 14-day readout
Ready
Q1 sampling readout · prepared for buyer review
4.6
Avg rating
79%
Repeat intent
198
Responses
Sell-through projection · NPS 7+ · UGC packDownload PDF →
01
02
03
04
05
Founding pricing

$499/mo for the first 100 founding brands.

Locked for the life of your subscription. Hybrid billing — base plus metered overage if you run more pilots in a peak month. Cancel anytime.

COHORT ONE
$499
/ month

For the first 100 founding brands. Annual plan saves 17%.

  • Up to 3 brands + 25 SKUs
  • 5 sampling pilots / month
  • 10 UGC briefs / month
  • Slack + Shopify integrations
  • Direct Slack with the founding team
  • Grandfathered pricing — forever
See all pricing Talk to the team
From the founding team
"Cohort one pays beta prices — forever. We can't change it later. That's on purpose."
The locked-pricing commitment is the most important promise we make.
Common questions

Everything you might be wondering.

An operations platform for cohort-one CPG brands. Sampling pilots, UGC briefs, retail readouts, capital — all in one workspace.
Emerging CPG brands ($50k–$5M ARR), founder-creator brands, and private-label launches in food/beverage/beauty/supplements/personal-care.
14 days end-to-end. Day 0 application, day 2 brief locked, day 4 samples shipped, day 10 signal aggregated, day 14 buyer-ready readout.

Have more questions? Please contact our team.

Apply for cohort one

The first 100 brands lock founding pricing for life.

Application-only. We respond in one business day. Once cohort one is filled, public rates open at higher pricing — and you don't get back in at this rate, ever.

Apply now See pricing