FMCG HQ
FMCG HQ
The FMCG Operating System

Modern infrastructure for smart consumer brands

Power your CPG business with AI-targeted product sampling, rights-cleared UGC, private-label launch infrastructure, and real-time market intelligence.

Application-only beta · Founding pricing locked in for cohort one.

app.fmcghq.com / dashboard
CAMPAIGNS
142
+18%
SAMPLES SENT
284K
+24%
UGC COLLECTED
1.2K
+41%
LIVE · +24%
BETA
Cohort One
Now accepting applications
Founding pricing
Locked in for cohort one
Application-only
100 founding brands
The Ecosystem

Built for the modern consumer ecosystem

Stop using fragmented tools. Our platform connects every stage of the brand lifecycle — sampling, content, intelligence, and launch.

Precision Sampling

Target consumers by diet, lifestyle, and purchase history. Get your product in the right hands, every time.

Targeting AI
Smart Logistics
Real-time Tracking
LIVE

Real-time insights

Live sentiment & conversion data.

+24% Growth

UGC Studio

Automated rights management & quality scoring.

System Active
> Detecting brand assets…_
> Analyzing sentiment…_
> Verifying usage rights…_
> 4K content secured._
CLEARED
CLEARED
CLEARED
CLEARED
CLEARED

Private Label Launchpad

Launch a brand from scratch. We handle R&D, manufacturing, and compliance so you can focus on brand.

Production Pipeline
Concept & R&DComplete
SourcingIn Progress
ProductionPending
Precision Targeting

Target consumers who
actually buy.

Stop spraying and praying. Our AI-driven engine filters millions of identity-verified profiles to find the exact consumers who match your brand's DNA.

  • Identity-verified recipients

    Samples only ship to behaviorally pre-qualified households — no spray-and-pray.

  • Dietary & allergen filtering

    Vegan, gluten-free, keto, halal — filter at the brief, not after the dispatch.

  • Founding-cohort logistics

    Pilot-scale fulfillment as we build out the cohort one footprint.

Apply for beta access
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User_9921
MATCH
VeganHigh Income
User_4420
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MATCH
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User_8832
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What founding brands get

Beta access · Founding pricing · Direct line

Cohort one is capped at 100 brands. Founding pricing locks in for the life of your account. Beta brands shape what we build next.

Founding-cohort pricing

Locked-in pricing for cohort one — never re-priced as we scale.

Learn more

Multi-market roadmap

US-first beta. International cohorts open as fulfillment + compliance go live in each market.

Learn more

Compliance from day one

Rights clearance and labeling reviewed before any campaign ships — even in beta.

Learn more

Direct line to founders

You talk to operators, not a sales pipeline. Beta brands get a direct Slack to the founding team.

Learn more
The Stack

All-in-one CPG infrastructure, simplified

Nine modules that work together — or standalone. Most cohort one brands start with sampling + UGC, then add private label and insights as they scale. The whole stack is on one platform with shared data flow.

Cohort One Footprint

Start US-first. Land global, one market at a time.

Cohort one ships in the United States. We've drawn the rest of the map honestly: additional markets open as fulfillment, compliance, and creator networks land in each one. Founding brands get first access in every new market — without re-onboarding, without a price change.

Why US-first

The hardest part of CPG is the operational stack — co-pack, compliance, fulfillment, recipient graph. We're proving it works end-to-end in one market before promising it in twelve.

Why founding brands get priority

Every new market we open, cohort one gets first access — no application re-do, no price re-quote. Show up early, get the queue jump forever.

World map
USA · Cohort 1
Canada · Roadmap
USA · Cohort 1
UK · Roadmap
USA · Cohort 1
Brazil · Roadmap
USA · Cohort 1
India · Roadmap
USA · Cohort 1
Nepal · Cohort 1
USA · Cohort 1
Australia · Roadmap
NEURAL INSIGHT ENGINE

Real data.
Not guesswork.

We don't just collect data. Our AI aggregates sentiment, intent, and market movements to generate actionable growth strategies.

Sentiment
Analyzing…
Trends
Analyzing…
Demographics
Analyzing…
Sales History
Analyzing…
Open
Beta Status
100
Cohort One Cap
Locked
Founding Pricing
None
Long-Term Contract
Beta Cohort Manifesto

Six commitments to founding brands

We're a startup. We're not pretending otherwise. Here's what cohort one gets in exchange for showing up early.

01
Commitment

We don’t have customers yet. We have a cohort.

Beta brands aren’t users — they’re design partners. What you tell us in the first 90 days shapes what every brand after you gets.

02
Commitment

Founding pricing is locked. Forever.

Whatever pricing we agree on during beta stays with your account. We never re-price the cohort one brands when we scale.

03
Commitment

Direct line to the people building this.

Cohort one gets a private Slack channel with the founding team. No tickets, no tiered support — you ping, we respond.

04
Commitment

No long-term contracts. Ever.

We earn the next month by being useful this month. If we’re not delivering, you walk — no termination fee, no clawback.

05
Commitment

Built with you, not at you.

Beta brands vote on the public roadmap. We ship the things you actually need first — not what looks good on a pitch deck.

06
Commitment

We say what’s not done yet.

Every page on this site marks what’s live vs what’s on the roadmap. We don’t paint over the gaps; we tell you what’s coming.

FAQ

Common questions we get

FMCG HQ is the operating system for consumer brands — sampling, UGC, private label, insights, and capital, in one platform. Today we're in private beta with cohort one founding brands building each capability with us.
Submit an application via the contact page. We respond within one business day. If we're a fit, we scope a 14-day pilot together within the first week.
Private beta. Cohort one is capped at 100 founding brands. We're honest about what's shipped vs on the roadmap on every page of this site — if something says “coming as we expand the beta footprint,” that's a roadmap item.
USA and Nepal are cohort one live. Canada, UK, Brazil, India, and Australia are on the roadmap — founding brands get first access in each new market when fulfillment and compliance ship.

Have more questions? Please contact our team.

BETA · COHORT ONE OPEN

Apply to be a founding brand

Cohort one is capped at 100 brands. Founding pricing locks in for the life of your account. Direct line to the founding team. No long-term contract.