Guides, templates & cohort one playbooks
Open-source templates and playbooks built by the FMCG HQ team and shared with cohort one founding creators. Free to download; cohort one brands get access to extended versions.
Cohort one members get extended playbooks · Founding revenue share locked
The templates and guides we use internally — open-sourced.
Most CPG “resources” on the internet are marketing collateral disguised as education. We're trying to do the opposite. The eight items below are the actual templates, briefs, and checklists the FMCG HQ team uses internally and that cohort one founder-creators use during their launches. Free to download.
Cohort one founding brands get access to extended versions — case studies with real numbers, briefing templates with internal notes, and the founder-team feedback rounds on each draft. That privileged context stays cohort-only because it includes operating specifics from founding brands.
The Creator Brand Launch Guide
A 40-page walkthrough — from product hypothesis to first 1,000 customers. Written for cohort one founder-creators.
Download free
Pre-Launch Checklist (PDF)
60 must-do items before your first SKU ships. Print, tick off, ship.
Download free
Pitch Deck Template (Keynote)
The deck we use to pitch retail buyers. Fully editable. Sampling-pilot signal slots pre-built.
Download free
Energy Drink Case Study (cohort 1 anonymized)
Detailed walkthrough of a cohort one beverage launch. Numbers, timeline, decision gates, lessons.
Download free
How to Brief a Co-Pack Manufacturer
Recorded session with three manufacturing partners. Q&A included.
Download free
Brand Identity Brief
The exact brief format we send to design agencies. Skips a week of churn.
Download free
Sampling Pilot Brief Template
How to scope your first cohort one sampling pilot. Field-tested questions; honest hypothesis structure.
Download free
UGC Brief Quality Checklist
The 25 things to check before approving a creator brief. Save your team from one bad shoot.
Download free“Most CPG resources are written to make the publisher look smart. Ours are written so a founder-creator can pick one up and actually ship something with it the same week.”
Resource library at a glance
Templates, checklists, guides, and case studies in the public library.
The Creator Brand Launch Guide is a 40-page operational walkthrough.
Every template is field-tested in actual cohort one launches.
Founding-cohort members get extended versions with internal notes and real numbers.
Frequently asked questions
Related reading
Get the extended cohort one library
Public templates are free; cohort one founding brands get extended versions with internal annotations, real numbers, and direct founder feedback rounds.